Why Hire an E-commerce App Development Company?
The Growing Importance of E-commerce Apps
According to Statista, global e-commerce sales are expected to reach $6.
54 trillion by 2023.
A significant portion of these sales will be conducted via mobile apps.
In fact, mobile commerce is projected to account for 72.
9% of all e-commerce sales by the end of 2021.
This trend underscores the importance of having a well-designed e-commerce app to capture a share of this lucrative market.
Moreover, a report by Business Insider highlights that consumers spend 90% of their mobile time on apps, as opposed to mobile websites.
This statistic alone makes a compelling case for investing in a dedicated e-commerce app.
Benefits of Hiring an E-commerce App Development Company
When it comes to developing an e-commerce app, businesses have two main options: build an in-house team or hire an external development company.
Here are some reasons why the latter is often the better choice:
- Expertise and Experience: E-commerce app development companies have specialized knowledge and experience in creating apps that are not only functional but also user-friendly and secure.
- Cost-Effectiveness: Hiring a company can be more cost-effective than building an in-house team, which requires recruiting, training, and maintaining staff.
- Time Efficiency: Development companies can often deliver a product faster due to their experience and resources, allowing you to enter the market sooner.
- Access to Latest Technologies: These companies stay updated with the latest technologies and trends, ensuring your app is built using the most current and effective tools.
- Scalability: As your business grows, a development company can easily scale your app to accommodate increased traffic and new features.
Key Features of a Successful E-commerce App
To ensure your e-commerce app stands out in a crowded market, it should include several key features:
- User-Friendly Interface: A simple and intuitive design is crucial for retaining users and encouraging purchases.
- Secure Payment Gateway: Security is paramount in e-commerce.
Ensure your app supports multiple payment options and uses encryption to protect user data.
- Personalization: Use data analytics to offer personalized recommendations and promotions to users.
- Push Notifications: Keep users engaged with timely notifications about sales, new arrivals, and order updates.
- Customer Support: Integrate chatbots or live chat features to provide instant support to users.
Case Studies: Success Stories in E-commerce App Development
Several companies have successfully leveraged e-commerce app development to boost their business.
Let’s look at a few examples:
Amazon
Amazon’s app is a prime example of successful e-commerce app development.
With features like one-click ordering, personalized recommendations, and a seamless checkout process, Amazon has set the standard for e-commerce apps.
The app’s success is reflected in its revenue, which accounted for 44% of total U.
S.
e-commerce sales in 2020.
ASOS
ASOS, a leading online fashion retailer, has also benefited from a well-designed app.
The app offers a personalized shopping experience, complete with style recommendations and a visual search feature.
As a result, ASOS reported a 23% increase in mobile sales in 2019.
Choosing the Right E-commerce App Development Company
When selecting an e-commerce app development company, consider the following factors:
- Portfolio: Review the company’s past projects to assess their expertise and style.
- Client Reviews: Look for testimonials and reviews from previous clients to gauge customer satisfaction.
- Technical Expertise: Ensure the company is proficient in the latest technologies and platforms relevant to your app.
- Communication: Choose a company that maintains open and transparent communication throughout the development process.
- Post-Launch Support: Opt for a company that offers ongoing support and maintenance after the app is launched.